The 15 Best Places to Buy Engagement Rings Online

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VRAI creates conflict-free diamonds that are sustainably created in California with zero carbon footprint and no mining.  Beyond their sustainability practices, VRAI offers stunning and carefully crafted engagement rings for the bride who craves simplicity with a modern twist.

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We love that the brand's rings feel classic but entirely unique at the same time. You can browse for rings in platinum, yellow gold, white gold, and rose gold, and find unexpected floating designs and vintage-inspired rings. VRAI also offers "Ready-to-Give" engagement rings that ship quickly and securely. These styles are available in .75ct to 1.5ct in 14K yellow gold and platinum.

VRAI Engagement Rings

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Blue Nile is the largest online retailer of certified diamonds and fine jewelry and a pioneer in the online diamond engagement ring business, launching over 20 years ago in 1999.  Bringing high-quality GIA-graded diamonds directly to consumers, Blue Nile carries thousands of independently-certified diamonds to choose from 

Blue Nile Engagement Rings

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and guarantees a great value on every stone purchased by eliminating the “middleman.” As a result, prices are significantly less than traditional retail. To wit, the brand stands by a Diamond Price-Match Guarantee for customers.

Blue Nile Engagement Rings

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With an impressive selection of price-sensitive styles, Ritani is proof that a beautifully crafted engagement ring doesn't have to break the bank.  If you're not sure where to start, Ritani makes it incredibly easy to discover their designs by breaking down their rings by setting. Choose from striking solitaires to three-stone 

Ritani Engagement Rings

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styles to vintage-inspired stunners to rings flocked with delicate side stones. Once you've landed on a setting you love, you can filter by price, center stone shape, metal, side stone, and even delivery date if you're in a time crunch.

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Zales has been known as "the diamond store" since 1924, and for a good reason—the retailer carries an impressive selection of engagement rings and wedding bands to suit any taste.  Plus, there are plenty of stunning options for those shopping on a budget. While a price cannot be put on love, Zales understands 

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that there are limits to how much one can spend on an engagement ring.

Zales Engagement Rings

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If there is one place that is guaranteed to yield unique and alternative engagement rings, it's Etsy.  With an entire section of the site dedicated to weddings and engagement rings, you'll be sure to find a design that catches your eye and stays within budget. From vintage-inspired morganite rings to classic oval solitaire rings, 

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to preowned styles rich in history, browse endless options from trusted artists and vendors.

Etsy Engagement Rings

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We all know the jingle, every kiss begins with Kay. The jewelry retailer prides itself on connecting with customers and understanding their needs. Kay knows that buying an engagement ring is a significant milestone, and it’s the company’s goal to make the engagement ring buying process one of the most memorable moments 

Kay Jewelers Engagement Rings

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in a person’s life. Kay strives to make the process as easy and relaxing as possible, all the while offering a beautiful assortment of rings from bridal sets to vintage-inspired designs and engraved styles.

Kay Jewelers Engagement Rings

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If your dream engagement ring is delicate, has a unique design, looks vintage, or is from an independent jewelry brand, then Catbird is undoubtedly for you.  With a stellar assortment of engagement rings and wedding bands (including unisex and men’s styles!), Catbird has its own line of spectacular styles, which includes three signature 

Catbird Engagement Rings

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collections: the Swans, Fairy Lights & Snow Queens, and Classic Band. Catbird also carries beautiful designs from smaller jewelry brands like Jennie Kwon, Kataoka, Polly Wales, Sofia Zakia, Wwake, and more.

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When it comes to buying an engagement ring, the direct-to-consumer model is becoming more popular, and Gemist is the first digital platform (with an app and website) that lets users custom-design rings and try them on at home before buying them.  Think of them as the Warby Parker of jewelry. Less in-store stress and more at-home comfort.

Gemist Engagement Rings

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With over 274 stores in 41 states, you've probably spotted a Jared store at one of your favorite shopping destinations. What you may not know is that Jared has created an online shopping experience that is equally easy as stepping into one of their stores. With endless offerings from their impressive roster of notable designers such as 

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Vera Wang, Neil Lane, Tacori, and Forevermark, Jared truly has an engagement ring style for everyone. Choose from vintage-inspired marquise rings, three stone rings set in rose gold, oval-cut diamonds traced with pavé halos, and more.

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For ultra-modern takes on classic diamond engagement rings, look no further than KatKim’s utterly striking assortment.  With clean lines with unexpected silhouettes as the brand’s signature, the LA-based brand perfectly balances tradition with contemporary style while prioritizing sustainability 

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throughout the design and development of every piece.

KatKim Engagement Rings

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For a non-traditional engagement ring, look to the Brooklyn-based jewelry brand, Mociun, for distinctive designs that truly stand out.  Founded by California native, Caitlin Mociun, the brand is known for using rare and unusual diamonds and gemstones in engagement ring designs and working one-on-one 

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with clients to create exceptional, one-of-a-kind pieces.

Mociun Engagement Rings

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If you're a fan of Emma Stone, then you may know that her luminescent pearl engagement ring comes from fine jewelry brand, Kataoka.  Known for his exquisite and delicate jewelry, Yoshinobu Kataoka prides himself on creating wearable works of art. Kataoka's pieces are for the bride who is looking for an engagement ring that 

Kataoka Engagement Rings

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has an heirloom vibe. Browse beautifully handcrafted rings with unique pairings like pearls nestled between gorgeous green emeralds and striking amethysts or go bold with a smokey blue sapphire ring dotted with twinkling diamonds.

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If you’re in the market for an antique, estate, or vintage engagement ring, Doyle & Doyle offers a hand-selected collection of spectacular engagement rings.  Based in New York City, the company was founded in 1998 by sisters Elizabeth Doyle and Irene Pamela Doyle, both of whom have worked to curate an 

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impressive collection of rare and unique vintage gems that mix edgy elegance with glamour and beauty.  The curated selection includes rings from a wide range of periods, including classic mid-century diamond solitaires, romantic Victorian cluster rings, and timeless Art Deco designs. They even carry vintage rings from famous 

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jewelers like Tiffany & Co. and seek out rings that are a little more off the beaten path, including fancy colored and shaped diamonds, rare gemstones, and unique designs.

Doyle & Doyle Engagement Rings

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Integrity is at the crux of Forevermark, a diamond brand from De Beers Group with over 130 years of diamond expertise and a network of approximately 450 trusted independent jewelers throughout the US. Every Forevermark diamond undergoes a rigorous 17-step selection process to meet the company's exceptional standards.

Forevermark Engagement Rings

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Every diamond is natural, responsibly sourced, conflict-free, hand-selected, untreated, and cut and polished by master craftsmen. These meticulous standards mean that less than one percent of the world's natural diamonds are eligible to be inscribed as Forevermark.

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Look no further than JamesAllen.com for an impressive collection of conflict-free and lab-grown diamond engagement rings.  Founded in 2006, James Allen's mission is to offer brides the highest quality diamonds at the best price point. What's more, the brand understands that buying an engagement ring online can be complicated 

James Allen Engagement Rings

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and confusing which is why they created the Ring Studio. This online tool aims to streamline the customization process and allows you to design a custom engagement ring that not only celebrates your personal style but also fits your budget.

James Allen Engagement Rings

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